R: Semi-Automated Marketing Mix Modeling (MMM) from Meta Marketing Science

# Semi-Automated Marketing Mix Modeling (MMM) from Meta Marketing Science

## Documentation for package ‘Robyn’ version 3.12.1

- DESCRIPTION file.

## Help Pages

Robyn-package | Robyn MMM Project from Meta Marketing Science
adstock_geometric | Adstocking Transformation (Geometric and Weibull)
adstock_weibull | Adstocking Transformation (Geometric and Weibull)
decomp_plot | Evaluate Models and Output Results into Local Files
df_curve_reach_freq | Robyn Dataset: Reach & frequency simulated dataset
dt_prophet_holidays | Robyn Dataset: Holidays by Country
dt_simulated_weekly | Robyn Dataset: MMM Demo Data
hyper_limits | Check hyperparameter limits
hyper_names | Get correct hyperparameter names
mic_men | Michaelis-Menten Transformation
model_decomp | Core MMM Function
pareto_front | Evaluate Models and Output Results into Local Files
plot.robyn_allocator | Budget Allocator
plot.robyn_refresh | Build Refresh Model
plot.robyn_save | Export Robyn Model to Local File [DEPRECATED]
plot_adstock | Adstocking Transformation (Geometric and Weibull)
plot_saturation | Hill Saturation Transformation
print.robyn_allocator | Budget Allocator
print.robyn_inputs | Input Data Check & Transformation
print.robyn_models | Robyn Modelling Function
print.robyn_outputs | Evaluate Models and Output Results into Local Files
print.robyn_read | Import and Export Robyn JSON files
print.robyn_refresh | Build Refresh Model
print.robyn_save | Export Robyn Model to Local File [DEPRECATED]
print.robyn_write | Import and Export Robyn JSON files
prophet_decomp | Conduct prophet decomposition
Robyn | Robyn MMM Project from Meta Marketing Science
robyn_allocator | Budget Allocator
robyn_calibrate | Robyn Calibration Function - BETA
robyn_clusters | Clustering to Reduce Number of Models based on ROI and Errors
robyn_converge | Check Models Convergence
robyn_csv | Evaluate Models and Output Results into Local Files
robyn_immcarr | Evaluate Models and Output Results into Local Files
robyn_inputs | Input Data Check & Transformation
robyn_load | Export Robyn Model to Local File [DEPRECATED]
robyn_mmm | Core MMM Function
robyn_onepagers | Evaluate Models and Output Results into Local Files
robyn_outputs | Evaluate Models and Output Results into Local Files
robyn_plots | Evaluate Models and Output Results into Local Files
robyn_read | Import and Export Robyn JSON files
robyn_recreate | Import and Export Robyn JSON files
robyn_refresh | Build Refresh Model
robyn_response | Response and Saturation Curves
robyn_run | Robyn Modelling Function
robyn_save | Export Robyn Model to Local File [DEPRECATED]
robyn_train | Train Robyn Models
robyn_update | Update Robyn Version
robyn_write | Import and Export Robyn JSON files
run_transformations | Michaelis-Menten Transformation
saturation_hill | Hill Saturation Transformation
set_default_hyppar | Set default hyperparameters
set_holidays | Detect and set date variable interval
transformations | Michaelis-Menten Transformation
transform_adstock | Adstocking Transformation (Geometric and Weibull)
ts_validation | Evaluate Models and Output Results into Local Files