FN Clarivate Analytics Web of Science
VR 1.0
PT J
AU Aaker, JL
AF Aaker, Jennifer L.
TI Dimensions of brand personality
SO JOURNAL OF MARKETING RESEARCH
LA English
DT Article
DE Brand personality; Consumer research
C1 [Aaker, Jennifer L.] Stanford Univ, Stanford, CA 94305 USA.
RP Aaker, JL (corresponding author), Stanford Univ, Stanford, CA 94305 USA.
CR Belk, RW, 1988, J CONSUM RES, V15, P139, DOI 10.1086/209154
   Bantel, KA, 1989, STRATEGIC MANAGE J, V10, P107, DOI DOI 10.1002/smj.4250100709
TC 120
J9 J MARKETING RES
PY 1997
VL 34
BP 347
DI 10.2307/3151897
UT WOS:A1997XR27700005
ER

PT J
AU Abratt, R
AF Abratt, Russell
TI A new approach to the corporate image management process
SO JOURNAL OF MARKETING MANAGEMENT
LA English
DT Article
DE Corporate image; Marketing management
C1 [Abratt, Russell] Univ Witwatersrand, Johannesburg, South Africa.
RP Abratt, R (corresponding author), Univ Witwatersrand, Johannesburg, South Africa.
CR Aaker, JL, 1997, J MARKETING RES, V34, P347, DOI 10.2307/3151897
   Belk, RW, 1988, J CONSUM RES, V15, P139, DOI 10.1086/209154
TC 45
J9 J MARKETING MANAG
PY 1999
VL 5
BP 63
DI 10.1080/0267257X.1999.9964088
UT WOS:A1999BB12300004
ER

PT J
AU Balmer, JMT
AF Balmer, John M. T.
TI Corporate identity and the advent of corporate marketing
SO JOURNAL OF GENERAL MANAGEMENT
LA English
DT Article
DE Corporate identity; Corporate marketing
C1 [Balmer, John M. T.] Univ Bradford, Bradford, W Yorkshire, England.
RP Balmer, JMT (corresponding author), Univ Bradford, Bradford, W Yorkshire, England.
CR Aaker, JL, 1997, J MARKETING RES, V34, P347, DOI 10.2307/3151897
   Abratt, R, 1999, J MARKETING MANAG, V5, P63, DOI 10.1080/0267257X.1999.9964088
TC 30
J9 J GEN MANAG
PY 2001
VL 21
BP 24
DI 10.1177/030630700102100102
UT WOS:000170123400002
ER

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